What You Should Know When It Comes to Crypto PR

It’s no secret that a cryptocurrency PR agency can be a strong factor in making or breaking your product and, sadly, your company. So putting your trust into the right hands is crucial. If it’s not known yet, the official press release announces any news or updates that a company has to share with the public. The success of a release and securing media coverage can do wonders for your company.

Let’s get into the details of what it looks like at each stage of your ICO, including any ICO drops you may choose to run, and how to find the right cryptocurrency PR agency for you:

Pre ICO

It’s the beginning of a new era for your company, which you’re hoping will be the next big thing or at the very least a successful project that will lead to even greater success in the future. At this point, you have an idea of what your token will be and the utility behind it. Now, you’re going to need seasoned PR experts to represent you throughout the length of this process, so you start the search for a crypto PR agency. Taking care of this first step can really push your project further than you could ever imagine. The success you achieve with your new agency will have a big impact on your token.

Think long and hard about who you will be hiring and make sure you are comparing a few options. Part of your research ought to include talking to others around you and in the industry, performing a general search, and checking out the reviews. This process helps rule out the ones that don’t fit your standards for the work you expect. Focusing on past successes and having a proven track record are clear indicators when picking a PR agency.

Let’s fast forward a bit to after you’ve picked the perfect PR agency and it’s time to create a PR strategy. This is the point where the crypto PR strategy must align with your company’s idea, messaging, and product. Make sure to have a back-and-forth to ensure that you’re getting exactly what you want. Speak up and don’t be shy! Part of this stage is creating the crypto PR itself, which also may involve many iterations as things evolve. Once it’s complete, it’s time to move on to the next step.

Now comes the media outreach. This is one of the most important pieces of this entire process because this is what will lead to success in securing coverage. As I like to tell my clients, all token PR is good PR as long as they spell your name right, and I stand by that. Getting back on topic, a good rule of thumb is quality over quantity. In other words, it’s better to have a smaller group of writers that are 100 percent interested in covering your story. Rather than having a large quantity of writers that won’t be interested, you want the influencers in the space that care about the topic and have covered it at length. In this case, the odds would be in your favor and they will better understand your mission.

Before we move on, let’s discuss the advantage of having a ‘bazooka.’ In our case a bazooka is a known politician, celebrity, athlete, or an esteemed professor can really make a difference in the success of the campaign. We all know that a bazooka can pack a punch and have a big impact. The advantage of having one in the crypto world is entering an entirely new ball game. I suggest all my clients to get a bazooka because it’s not only going to make my job easier and more fun, but it’ll make the clients project more successful and newsworthy.

During ICO

Your ICO (or STO) has started and you’ve already reached the hard cap thanks to the great ICO PR you had. You’ve also received great coverage thus far. Congratulations, you did it! But, the work isn’t over just yet.

It’s time for you and your community team to build a presence on your social media accounts, especially if you haven’t done so yet. That means being active on Facebook, Twitter, Telegram, Medium, Reddit, Steemit, and Bitcointalk. It’s best to constantly share notable news, project updates, and interact with users on a daily basis. You’re not just growing these social platforms, but maintaining interactions and creating that strong presence that you want people to talk about for years to come.

While your team is focusing on building the community, the PR team is working to secure more coverage. Whether it be about updates or even connecting your project with current headlines, it’s important to go after every relevant angle.

It’s also a great time to be on podcasts and write thought leadership pieces. Both of these are great for maintaining coverage and displaying your expert knowledge of the industry. By positioning yourself as a leader in the industry, you will show the community that they can trust you and your project.

Post ICO

Fast forward a few months or maybe even a year, your company is established and you’ve built a strong community. Furthermore, your token is doing great! What more could you want? Well, there’s a simple answer to that question. You should always want more. There are certain limits with this way of thinking, but none-the-less your work with the PR agency isn’t over just yet.

Constantly having updates and news to share with the community is always a great way to stay in the media and, of course, keep people interested in your token. This doesn’t change after the ICO is over. One great story to share is when your token officially enters the exchanges. People who have invested in your token will care and take notice to this effect because  they will need to decide on their next steps.

It’s important to be completely transparent about what you are doing because a lot of people have decided to invest in your token. There are too many scams out there these days and you are not one of them. Constantly sharing updates about your token, letting the community members know when there will be a beta of the product to test, and having a demo that can be used by writers is all necessary. By putting these types of stories out for community members and journalists your project will gain more legitimacy.

Part of PR agency’s outreach includes submitting the CEO, CMO, COO, and others for various event opportunities. Events can include sponsored options like paying for a booth to exhibit or  getting on stage for a speaking opportunity to discuss a project or industry. These are great opportunities to get out into the world of crypto, technology, and the specific industries your product is targeting. At these events you can network with other professionals and leaders in the industry, getting to pick their brains on how you can improve your own ideas, while securing possible collaborations in the future. It’s important to note that no matter the success of your ICO, attending these types of events can really show you off as a leader in the industry, and can open many doors to the business world. Connections are everything. It’s also helpful to submit the company for awards to display your success. Plus, every company wants to receive awards.

Wrap It All Together

Whether you’re in need of a blockchain PR agency, crypto PR agency, ICO PR agency, token PR agency, or cryptocurrency PR agency, your team should be making your project feel like it’s the single and only project that is being worked on. They should be doing everything in their power to make your project and PR a success, no matter what the story.

About Motti Peer

Named as one of the startup nation’s “Movers and Shakers” by Forbes, Motti Peer is the CEO of global PR firm ReBlonde. With an award-winning team of more than 20 professionals, ReBlonde is a leading force in tech PR, from fintech and blockchain to AI, medtech, and VCs.

The views expressed are of the author.

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