Goodwill Protocol ICO (GOODWILL)

Goodwill Protocol aims to decentralize the charitable donation market. There are a number of both centralized and decentralized competitors with a more mature product and there’s neither a market nor competitor analysis in the whitepaper. The CEO for the project has numerous years of experience in managerial and leadership positions and is also designated as the CTO but has little to no development experience. There doesn’t seem to be a development team. The product, however, is in the MVP stage and works as it should. The project is lacking a CMO which reflects on their score for marketing and community which are both abysmal. The whitepaper is poorly written and missing information such as a market analysis, competition analysis, hard cap, and roadmap. In addition to the problems above, the roadmap lacks critical information about the past and future progress of the project, there’s no whitelist/KYC and no plan for enduring regulation.