The crypto and blockchain ecosystem continues to grow and change. In order to find an audience, startups in this industry must work with a PR company which understands the specific needs and limitations facing blockchain companies. We've compiled a list of seven of the best PR firms serving the crypto and blockchain industry today.
1) MarketAcross
MarketAcross is a sucess-based marketing agency (part of the InboundJunction group) that specializes PR, SEO, content marketing, brand reputation, social promotions and more. InboundJunction has been serving the SaaS and startups niche for 7+ years, working with start ups such as Hubspot, HotJar, Payonner and Wix, they help them boost their online visibility, ramp up their content marketing and PR efforts and help them with content strategy and SEO strategy and execution.
As for the crypto niche, MarketAcross has one of the most impressive track records out there, with clients ranging from Binance, Houbi, and Tron to companies like Skrill, Simpex, and Crypto.com. They are known for their results-driven attitude and disruptive “per-success” model. Their services include PR, content marketing, SEO, influencer marketing, and crisis management.
2) EAK Digital
EAK Digital is a modern and forward-thinking global PR agency which has made a big splash in the pool of blockchain and crypto PR since first entering the industry back in 2017. EAK Digital through its influencer reputation arm, EAK Talent, yields unparalleled relationships with media and influencers alike spanning multiple platforms such as Twitter, YouTube, and LinkedIn. Satisfied clients include NEO, Bybit, TomoChain, Conflux, Monolith & many more. With a decentralized ethos, the team is spread all over the world, from London to LA and beyond. Now a key player in blockchain and crypto PR, this has been steered by CEO and Founder Erhan Korhaliller, a regular keynote speaker and moderator at emerging technology events all around the world. In addition to the agency's PR and communications work for leading projects in tech and blockchain, EAK Digital is bringing Turkey's biggest ever blockchain conference to fruition: Istanbul Blockchain Week.
3) ReBlonde
Taking after its predecessor, the renowned agency Blonde 2.0, ReBlonde is one of the world’s leading boutique tech-PR firms. For more than 13 years, Blonde has helped more than 1,000 technology companies, such as Waze, Microsoft, Spotify, and Viber, command headlines and share their stories with the world. Taking our number one spot, ReBlonde houses a unit especially dedicated to cryptocurrency and blockchain companies, called ReBlondeChain, and brings with it Blonde 2.0's experience working with clients including the government of Malta, the national securities exchange of the Republic of Seychelles, the Marshall Islands, Celsius, Fusion, Waves, WePower, Winding Tree, Neufund, and more. Blonde has also worked alongside some of the biggest ICOs of all time: Bancor, Sirin Labs, Status.IM, PumaPay, and Hdac. Five of its clients have raised more than $100 million in their ICOs and, in total, Blonde has helped clients raise more than $2 billion in ICOs, STOs, and IEOs to date.
4) Applicature
Applicature is a San Francisco-based blockchain development company. In addition to blockchain development and consultancy, they offer marketing services, business development, and investor relations services. Their PR strategy involves engaging with both mainstream media outlets and influencers in the blockchain world in order to get clients' offerings featured on major platforms and forums.
5) Herman.Media
Herman.Media was founded by PR veteran Mihai Herman and is a results-oriented blockchain PR agency with a focus on transparency. Their team of a dozen contractors and freelancers brings over 60 years of experience to the table and allows Herman.Media the flexibility to adapt to clients' needs. They offer a 100% money back guarantee and donate around 1% of their proceeds to charitable causes including those focused on the homeless, the elderly, and dogs.
6) Blockchain PR
Offering "specialized marketing services for blockchain startup", Blockchain PR provides PR services, content strategy, and community management. Founder and CEO Ana Paula Picasso also hosts the Blockchain Bit podcast. Blockchain PR believes in a balanced strategy that puts importance on both paid and free media. They are part of the Swedish Blockchain Association.
7) DAO Maker
Primarily known as the creators of Social Mining, a system for incentivizing user participation in a digital ecosystem, DAO Maker also has a blockchain marketing and PR arm. Their marketing includes influencer market, guerilla marketing, public relations, SEO, paid advertising, and more. They see themselves as an incubator for blockchain startups, with a focus on building and leveraging community.
Conclusion
Every blockchain startup will have its own unique goals and requirements. Thankfully, each of the seven above companies has a different approach to blockchain and crypto PR. Just remember, it is important to work with a company that already has familiarity with the blockchain and crypto industry, and relationships with influencers and publications within the industry. Working with a generalized technology PR firm may result in missing out on important connections with the crypto community.